HUNGER FOR COLOUR
Every week we make up food parcels for individuals and families unable to meet their food costs. Our food parcels provide a hand up to those in need. Working with our budget advisors our clients can redirect the money they would normally spend on household food to address short term costs or debt. Over a period this regular food assistance can help families get out of debt and get on top of their living costs.
It’s almost that time of year again when New Zealanders all over the country will be colouring their world and brightening thousands of lives throughout February.
The Resene Hunger for Colour campaign has proved popular with keen decorators all over New Zealand. The month-long campaign has helped restock shelves of Salvation Army foodbanks around the country. In seven years the campaign has collected over 275,000 cans of food to support struggling New Zealanders.
Christmas and back-to-school are incredibly busy with increased demand and the cans are a way to significantly restock the Salvation Army foodbanks, Salvation Army Territorial Director of Community Ministries, Jono Bell says.
In 2021, The Salvation Army provided more than 100,000 food parcels to New Zealanders struggling to put food on the table.
“We are so grateful for the ongoing generosity shown through Resene’s Hunger for Colour. And after 2 years of unpredictability being able to rely in Resene really makes a difference in helping ensure families don’t go hungry,” says Vanessa Ronan-Pearce, Corporate Partnerships Manager for The Salvation Army.